EST. MMXXVI · Minnesota
From the Latin aequus — fair, just, balanced

Trustworthy AI for the modern enterprise.

AI Governance Privacy Salesforce Claude

Aequ means balanced. We weigh ambition against responsibility — so your AI moves fast and earns trust.

Independent

Vendor-neutral counsel. Recommendations serve your goals, not a sales quota.

Practical

Governance that ships. Frameworks designed to be implemented, not filed away.

Senior

You work directly with the principal — no hand-offs to junior teams.

Frank Loiseaux-Purcell, founder of Aequ

Frank Loiseaux-Purcell

Founder & Principal

Frank helps organizations adopt AI responsibly — connecting governance, enterprise architecture, delivery discipline, and business value. His background is Salesforce and enterprise CRM architecture, but the work has always been broader than any single platform: executive alignment, data quality, risk management, and delivery oversight that keep technology decisions tied to the business.

That experience now shapes his work in AI governance. He brings 20+ years across Salesforce architecture, global CRM programs, platform governance, and enterprise delivery, and recently earned the IAPP AI Governance Professional (AIGP) certification — with a particular focus on the intersection of AI governance, Salesforce, Agentforce, responsible AI, and enterprise risk. He works with every client directly, as principal, helping teams move from AI pilots to practical, governed, scalable adoption.

  • 20+ Years Enterprise Delivery
  • IAPP AIGP Certified
  • Salesforce & CRM Architecture
  • Agentforce & Responsible AI
Now engaging founding clients

Let's build AI worth trusting.

Advisory and fractional engagements — helping teams move from AI pilots to practical, governed, scalable adoption.